Hi there,
Did you have a penpal when you were a kid?
I did, and I think it was the highlight of my life at one point. I'd spend hours choosing the perfect stationery and crafting letters with glittery gel pens, wondering what she was doing on the other side of the world. The excitement when a letter arrived on the doorstep was unmatched.
Nobody sends letters anymore, which is honestly a shame. But at least we still have email. Email somehow feels more intentional than a quick WhatsApp message or social media DM.
And I think that's why I love writing emails so much. It's completely different from writing blog posts, where I'm constantly thinking about search engines, keywords, and whether AI overviews will completely butcher my carefully crafted content. Don't get me wrong - I still love creating blog posts and guides (and I really hope you read them!), but there's something about email that just feels more... human.
With these newsletters, I'm not trying to rank for anything or optimize for algorithms. I'm not expecting every email to drive sales or conversions. The main goal is simple: help everyone get the most out of WP Mail SMTP, grow their businesses through better email, share what I've learned, and maybe make you smile while I'm at it.
And the best part is you actually talk back! I get replies and feedback messages telling me about your wins, your challenges, what clicked for you, and yes, even what you didn't like. And I read it all, learn from it, and try to be a little better next time.
When someone opts into your email list, they're basically saying "I want to hear from you regularly." That's pretty amazing when you think about it. And if you focus on being genuinely helpful and interesting, they'll stick around.
In a world where social platforms keep changing the rules and AI is reshaping how people find content, email feels like the one stable thing left.
The tricky part is knowing which tools to use to build and manage those relationships without getting overwhelmed by all the options out there.
We've put together a guide covering the best WordPress email marketing plugins to help you get started - whether you want a simple email signup form on your website or you want to build complex automated workflows for your WooCommerce store.
➡️ Best WordPress email marketing plugins for growing your audience
If you've been thinking about starting an email list, now's a good time to take the leap. The tools have never been better, and people are hungry for authentic, helpful content in their inboxes.
Until the next email,
Rachel
Product Educator, WP Mail SMTP
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